UNICEF | Fearless Delivery

UNICEF might be one of the leading children’s charities. But when it comes to treating malnutrition, they’re the greatest delivery company in the world; delivering through war zones, down streets with no names and even into the remotest locations by foot.

Life-saving unboxings

When these boxes were delivered to vulnerable children around the world, they became the greatest unboxing - life-saving ones. So we created a series of pre-roll videos that could be targeted to potential donors or retarget to those who already engaged with our campaign.

Driving donations through social

After watching the hero film, our audience were then served a series of retargeting social assets through Facebook and Instagram. We continued to hero the life-saving box, but also moved the story on to celebrate some of UNICEF’s fearless fleet and the children around the world that were waiting for the arrival of their delivery.